In one of the biggest hip-hop soft-drink partnerships in recent memory, Lil Wayne and Mountain Dew are teaming up for a new campaign, dubbed DEWeezy, set to formally kick off at South by Southwest in Austin next week. Images of the campaign first started appearing on downtown New York City wallscapes earlier this week, and were later confirmed via a press release issued by Wayne’s management firm The Blueprint Group Friday morning.

Created by Mountain Dew and Blueprint Group in partnership with the Glu Agency, managed by hip-hop business veteran Derek Jackson, the DEWeezy campaign will include advertisements, public appearances and the creation of a skate park in Lil Wayne’s hometown of New Orleans. Blueprint’s release also hints at a possible touring component, noting that the deal was “anchored in Lil Wayne’s touring presence and outside interests including skateboarding and the rebuilding of New Orleans.”

Read More: Billboard

Public Enemy hypeman Flavor Flav is launching his own signature line of vodka. The former reality TV star announced the debut of his latest business venture, LeFlav Spirits. Their first product is LeFLAV Straight Up vodka.

The vodka was launched in Las Vegas and Flav plans to extend his campaign to liquor stores throughout the country; but it is currently only available in New Jersey, New York, California and Nevada.

There are reports that Flavor Flav also plans to revisit an earlier failed business venture–fried chicken restaurants. Despite ‘Flavor Flav’s Fried Chicken’ failing in Iowa after only a few months, the rapper is reportedly interested in relaunching the brand in Vegas.