Snoop Dogg Slingin’ Four Loko Rival, Blast

Look out, Four Loko. There’s a fruity-booze rival coming to the market, Blast from Colt 45, and rapper Snoop Dogg is its pitch man.

Blast, produced by Pabst Blue Ribbon’s Colt 45, is an alcoholic drink but does not contain caffeine, the ingredient that got Four Loko and a group of partying college students in trouble last year.

Snoop Dogg has been promoting the drink at various locations in Southern California with a bevy of attractive women wearing “Blast by Colt 45” tank tops.

Pabst Blue Ribbon, the maker of Colt 45 and Blast, said the product will appear on cooler shelves on April 5. The Blast website says it will be offered in four neon flavors: grape, raspberry watermelon, strawberry lemonade and blueberry pomegranate.

It will be offered in 23.5 ounce cans, or in six-packs of seven-ounce bottles.