Viddy Gets Celebrity Backing From Will Smith, Jay-Z Companies

Video-sharing app Viddy got a financial boost on Monday, with backing from production companies that Jay-Z (Roc Nation) and Will Smith (Overbrook Entertainment) head. The New York Times says they join $6 million in funding that Viddy received from traditional venture capitalists in February.

Viddy, released in 2011, lets users upload 15-second videos with a number of filters — think Instagram for video.

The New York Times claims the service currently has 10 million users, with an additional 300,000 signing up per day. Those number of signups per day seems unrealistically high, especially since Viddy posted on April 11 that the site has 4 million users, with 100,000 joining per day.